On October 13th, Bobby Labonte and Cheerios / Betty Crocker will run a special paint scheme featuring a "Pink for the Cure" car in honor of Breast Cancer Awareness month. This No.43 Cheerios / Betty Crocker Dodge will be in honor of and in collaboration with the Susan G. Komen for the Cure.
You can pre-order a die-cast model of the car here from Lee Auto.